![]() I've used Hootsuite with some of my marketing contract jobs and found I'm able to do everything I need to execute a comprehensive social media marketing strategy. Hootsuite offers the usual features you'd expect from a social media management tool: post sharing, feed monitoring, team management, post scheduling, and social analytics. These social listening tools will gather information from social posts relevant to your topics and industry and develop reports on new trends you should tailor your messaging around. Not only can you monitor your own analytics to plan out a successful campaign, but you also get in-depth insight into everything your audience is talking about. While Sprout Social provides post automation, team workflows for organizing your social media efforts, and even an internal inbox for coordinating your marketing plan from, social listening is where it shines. I particularly love the clarity of Sprout Social's implementation of the social media content calendar, especially when compared to Hootsuite's more cluttered social dashboards for tracking posts. Moving beyond the dashboard, you'll find a host of other tools from simple publishing mechanisms to a detailed Sprout Social calendar to schedule and monitor your social feeds far in advance. ![]() There's something clean and refreshing about Social Sprout's clean user interface. It's the perfect first step to get you up to speed with everything you'll be working on throughout the day. The Sprout Social dashboard gives you a rundown of all of the major components of your social media campaigns, from a posting to-do list and channel messages to daily engagement rates and today's posts. Whether you need posting campaign scheduling weeks in advance or you're looking to perform a deep social media audit providing in-depth analytics, Social Sprout has you covered. Social Sprout is a comprehensive social media management platform that can do nearly everything you need it to do. Which social media management tool has the best features to execute your marketing campaigns? What Sprout Social offers Hootsuite: Featuresįeatures are arguably one of the most important topics in any platform comparison. Not only are all tiers relatively affordable considering everything that comes with the platform, but they even offer a free option with limited functionality for those starting in social media management. And the strongest of those points is Hootsuite's pricing. Hootsuite's variety of features, integrations, publishing tools, and even its pricing makes it a good all-around social media management software for businesses and users of all types. While its functionality, user-friendliness, and intuitive design are exceptional, this prohibitive pricing places it into a near-enterprise level of expensive. This platform starts at an astounding $99/month per user, with each subsequent tier becoming even more expensive. Sprout Social appeals to many businesses and users, but its pricing shuts some out. With social network management, posting, and reporting features, Sprout Social is one of the best options you can choose. Sprout Social is a fantastic option for medium to large businesses with several social accounts per platform and multiple users within a social media management team. Hootsuite: An overview Who is Sprout Social for?
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